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EP55 | Brian Balfour (Reforge) - How to improve user activation by establishing the right product habits

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The Worst Decision You Can Make Is No Decision

Swat chose midmarketing v p is like the starting point, and it's kind of evolved over time. And but when they did that, like, like, evererything changed for the company. Everyhg t, the product got more lined and were able to like, shiftings faster. The marketing got more lined. You know, there was a temporary dip ind like conversion of new customers,. But that rebounded over time and like increase, and retension increased over a given period of time.

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