EP55 | Brian Balfour (Reforge) - How to improve user activation by establishing the right product habits
CHURN FM
00:00
What's the End Goal of Activation?
i don't think people spend nearly enough time on a lining around like qualitat of framing in hypothesis. What does that habit moment look like when they're achieving and receiving value? How can you go about getting them to that point with all your customers experiencing this value in this habit? The most important part is the segmentations whit. You can segment by a bunch of different ways, whether it's like, the channel, the audience or the different actions they took within their first experience. This kind of like really gets down to product specific but i think wat what a challenge is for everybody is that what you really want to look at are the success and failuresf of people within your target
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