EP55 | Brian Balfour (Reforge) - How to improve user activation by establishing the right product habits
CHURN FM
00:00
Getting the Right Customer Profile for Your Business
I think it is like, a very, very difficult decision. And i think s also because it's influenced by somany different opinions. Like everybody within the company has an opinion of who they think the ideal customer profile is and who they should be going after. We didn't exercise a ot tust omly where we took a look at sone of our most successful customers,. But we classified people who had stayed with us for longer than nine months as business customers. It turned out like 65 % of our audience made up that ideal custom of profile.
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