118 | How to Turn Passion into a Thriving Business, with Brian Luebben

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.

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In this episode, we share the story of an independent podcaster who launched this show in the fall of 2021 while he had a corporate nine-to-five. Fast forward just a year and a half. And he's quit that nine to five. He's traveled to 28 countries. His podcast gets 50,000 downloads per month, and the business that he has built around the podcast is on pace to hit 1.3 million in annual revenue. His name is Brian Luebben and he's here to tell you how he did it and how you can do the same.

Topics discussed:

Importance of structure in content creation
Using categorized questions to address customer problems
Discovering engaging hooks for videos on platforms like TikTok
When to record videos to leverage peak energy levels
Benefits of building habits and regularly producing content
Mixing hour-long interviews with shorter repurposed episodes
Maintaining consistency in delivering daily episodes
Tips for audience engagement and growing a loyal following
Balancing quality and quantity in content creation

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