118 | How to Turn Passion into a Thriving Business, with Brian Luebben
Grow The Show
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How to Get Out of Your Job
"I believe that the short form content only exists to entertain and to get the attention of the person for them to come to your account," he says. "So you're selling the end destination. If you're going to Hawaii, you're not going to talk about the plane ride. You're going to talkabout Hawaii and how beautiful Hawaii is."
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