How to Start a Podcast

Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025

Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business

--

This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.

----

In this episode, we share the story of an independent podcaster who launched this show in the fall of 2021 while he had a corporate nine-to-five. Fast forward just a year and a half. And he's quit that nine to five. He's traveled to 28 countries. His podcast gets 50,000 downloads per month, and the business that he has built around the podcast is on pace to hit 1.3 million in annual revenue. His name is Brian Luebben and he's here to tell you how he did it and how you can do the same.

Topics discussed:

• Importance of structure in content creation
• Using categorized questions to address customer problems
• Discovering engaging hooks for videos on platforms like TikTok
• When to record videos to leverage peak energy levels
• Benefits of building habits and regularly producing content
• Mixing hour-long interviews with shorter repurposed episodes
• Maintaining consistency in delivering daily episodes
• Tips for audience engagement and growing a loyal following
• Balancing quality and quantity in content creation

MORE FROM Brian Luebben:

Listen to his podcast, Action Academy

JOIN GROW THE SHOW PRO

See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)

MORE FROM KEVIN:

Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!

Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!

Connect with Kevin on Twitter, Instagram, or LinkedIn

Subscribe to Grow The Show on Youtube

Join our community in the Grow The Show Facebook group

LINKS TO OUR PARTNERS:

Learn More about working with Podcast Boutique

Grab Kevin's Recommended Mic on Amazon

Build a Podcast Website in 7 Minutes on Podpage