The Foundr Podcast with Nathan Chan

588: (Solo) The #1 ROI Move You’re Probably Not Using

16 snips
Sep 16, 2025
Discover how to transform your existing e-commerce traffic into more sales without spending on ads. Learn to discern if your growth issues stem from traffic or conversion problems. Uncover a game-changing post-purchase upsell strategy that can boost your revenue dramatically. Get insights on tools to enhance average order value and customer lifetime value. This fresh solo format offers actionable tips that can unlock significant revenue growth for your brand!
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INSIGHT

Traffic Isn’t Always The Answer

  • Many founders mistakenly assume more traffic is the only way to grow an ecommerce store.
  • Increasing revenue often comes from improving conversion and extracting more value from existing traffic.
ANECDOTE

Student Example: Asshin’s Store

  • Nathan describes a student, Asshin, who had strong traffic but low conversion and AOV.
  • Fixing conversion and adding a second-sale strategy produced large revenue gains without more ad spend.
ADVICE

Offer Post-Purchase One-Click Upsells

  • Offer post-purchase one-click upsells because customers are most ready to buy immediately after checkout.
  • Use order bumps, bundles, or limited-time upgrades to lift AOV and revenue by double-digit percentages.
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