Maximizing Revenue Through Post-Purchase Strategies

This chapter delves into the difference between traffic and conversion issues for e-commerce brands and presents a case study to highlight these concepts. It emphasizes the effectiveness of post-purchase upsells as a strategy to enhance revenue without extra ad costs and introduces tools like AfterSell to boost average order value and customer lifetime value.

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Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have.

In this episode, I share a proven “second sale” strategy you can use to increase your conversion rate, average order value (AOV), and customer lifetime value (CLV) without spending a single extra dollar on ads. This is the exact approach Amazon uses to generate billions in extra revenue — and it works just as well for smaller brands.

Here’s what you’ll take away:

• How to identify if you have a conversion problem vs. a traffic problem

• The post-purchase upsell strategy that can boost your revenue by 10–50%

• Tools and tactics to increase AOV and CLV with zero additional ad spend

If you’re looking to grow your store without increasing your traffic budget, this episode will give you a simple, repeatable strategy to unlock more revenue from the customers you already have.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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BOOST REVENUE WITHOUT MORE ADS

We use Aftersell for simple post-purchase offers that lift sales fast.

⁠https://try.aftersell.app/ptiz4gnmvff7⁠ to get started.

CONNECT WITH NATHAN CHAN

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