Optimizing Existing Traffic for E-Commerce Growth

This chapter discusses a strategic partnership with a top email marketing and SMS platform for e-commerce entrepreneurs. It highlights the importance of optimizing existing traffic and marketing strategies to boost sales effectively without relying on increased traffic.

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Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have.

In this episode, I share a proven “second sale” strategy you can use to increase your conversion rate, average order value (AOV), and customer lifetime value (CLV) without spending a single extra dollar on ads. This is the exact approach Amazon uses to generate billions in extra revenue — and it works just as well for smaller brands.

Here’s what you’ll take away:

• How to identify if you have a conversion problem vs. a traffic problem

• The post-purchase upsell strategy that can boost your revenue by 10–50%

• Tools and tactics to increase AOV and CLV with zero additional ad spend

If you’re looking to grow your store without increasing your traffic budget, this episode will give you a simple, repeatable strategy to unlock more revenue from the customers you already have.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS

Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER

Learn directly from 7, 8 & 9-figure founders inside Foundr+

Start your $1 trial → ⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?

→ Starting from scratch? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠

→ Already have a store? Apply here → ⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠

BOOST REVENUE WITHOUT MORE ADS

We use Aftersell for simple post-purchase offers that lift sales fast.

⁠https://try.aftersell.app/ptiz4gnmvff7⁠ to get started.

CONNECT WITH NATHAN CHAN

Instagram → ⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠

LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠