

179: The E-Myth Revisited by Michael Gerber
Working On vs. In the Business
- Business owners should create a system of assets, people, and processes.
- This system should produce consistent results for customers.
Shift Your Mindset
- Stop growing your business by brute force; it leads to burnout.
- Think of your business as a system with assets and processes.
Business Maturity
- A mature business understands its past and future trajectory.
- Business owners must define where they want to go and how to get there.
































There are a lot of myths about starting and running a small business. Today’s author and small business consultant promises to dispel them with insights learned from years of experience. Join Mike and special guest Shawn Blanc as they consider what it means to work on your business, not in it.
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