DTC Podcast Ep 340: Google Ads Q4 Psyche Up + GA4 Gut Check | AKNF
Sep 22, 2023
Learn about Google Ads and GA4 from Richard of Pilothouse's Google team. Topics include top-of-funnel advertising, demand generation campaigns, leveraging video content, and maximizing Google Display Network
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Common Issues and Solutions in Google Analytics 4 (GA4)
01:47 • 9min
Google Ads Targeting Incident
10:36 • 17min
Introducing the new demand gen campaign type launching in October
27:21 • 2min
The Importance of the Google Display Network in Advertising
29:10 • 2min
The Power of Video at the Top of the Funnel and the Future of Video on the Web
31:38 • 3min