The Importance of the Google Display Network in Advertising

To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of-Funnel Advertising Benefits 7:20 - New Demand Generation Campaigns 9:50 - Leveraging Video Content for Success 12:40 - Maximizing Google Display Network Hashtags: #DTC #GoogleAds #Q4Marketing #GA4 #DemandGen #VideoContent #DisplayNetwork #TopOfFunnelAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup

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