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It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more.
On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet.
Timestamps:
0:00 - Introduction
4:30 - Top-of-Funnel Advertising Benefits
7:20 - New Demand Generation Campaigns
9:50 - Leveraging Video Content for Success
12:40 - Maximizing Google Display Network
Hashtags:
#DTC #GoogleAds #Q4Marketing #GA4 #DemandGen #VideoContent #DisplayNetwork #TopOfFunnelAdvertising
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