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E87: Balancing Compliance, Culture, and Business Growth with Roxanne Bras Petraeus, CEO of Ethena
Dec 8, 2024
Roxanne Bras Petraeus, CEO and co-founder of Ethena, shares her incredible journey from military officer to startup leader. She reveals Ethena's strategy that landed clients like Figma and Netflix. The conversation dives into the intricate balance of compliance and workplace culture, emphasizing the importance of effective DEI initiatives. Roxanne discusses the challenges of ensuring fair hiring practices and training that fosters open dialogue and self-reflection. Her insights highlight the ever-evolving dynamics of modern workplaces and the role of compliance in shaping organizational behavior.
01:06:47
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Quick takeaways
- Roxanne Bras Petraeus emphasizes the strategic importance of leveraging recognizable clients to validate startups and attract opportunities.
- The podcast discusses how evolving employer-employee relationships necessitate strong, consistent organizational cultures amidst market changes.
Deep dives
Roxanne's Journey to Founding Athena
Roxanne Petraeus, CEO of Athena, shares her unique transition from military officer to startup founder. After serving in Afghanistan and consulting for McKinsey, she identified a significant gap in the compliance training space, which inspired her to launch Athena in 2019. By leveraging her experiences from both military and corporate settings, she aimed to create an engaging and effective training platform. Roxanne emphasizes the importance of adopting innovative strategies to improve outdated training norms rather than accepting them as unchangeable.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode