MOMENTUM by 37W© with Adam Levene

DIRTEA Co-Founder Andrew Salter on how to make a brand go VIRAL

Nov 16, 2024
Andrew Salter, Co-founder of DIRTEA, dives into the world of functional mushrooms and their health benefits. He shares inspiring stories behind their multimillion-pound brand and discusses innovative marketing strategies that helped shift public perceptions. Andrew emphasizes the importance of community engagement and education in growing their business. He also highlights the challenges of rapid growth on social media and outlines plans for global expansion, showcasing DIRTEA's commitment to quality and healthy living.
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