

DIRTEA Co-Founder Andrew Salter on how to make a brand go VIRAL
Nov 16, 2024
Andrew Salter, Co-founder of DIRTEA, dives into the world of functional mushrooms and their health benefits. He shares inspiring stories behind their multimillion-pound brand and discusses innovative marketing strategies that helped shift public perceptions. Andrew emphasizes the importance of community engagement and education in growing their business. He also highlights the challenges of rapid growth on social media and outlines plans for global expansion, showcasing DIRTEA's commitment to quality and healthy living.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Navigating Ambition and Social Change Through Media
02:50 • 1min
Cultivating a Mushroom Brand
04:03 • 14min
Evolving Strategies: Embracing Multi-Channel Retail in 2024
18:30 • 3min
Navigating Rapid Growth in Health Entrepreneurship
21:30 • 7min
Vision for Global Expansion and Healthy Living
28:30 • 3min