Andrew Salter

Andrew Salter, Co-founder of DIRTEA, dives into the world of functional mushrooms and their health benefits. He shares inspiring stories behind their multimillion-pound brand and discusses innovative marketing strategies that helped shift public perceptions. Andrew emphasizes the importance of community engagement and education in growing their business. He also highlights the challenges of rapid growth on social media and outlines plans for global expansion, showcasing DIRTEA's commitment to quality and healthy living.

Join brothers Andrew and Simon Salter, co-founders of DIRTEA, as they champion functional mushrooms for mental health. They share how a pivotal moment inspired the 'Feeling Nuts' movement to raise awareness for men's health issues. The conversation dives into finding purpose through burnout, the transformative power of mushrooms in healing, and their energizing effects. They also discuss the potential of psychedelics in addressing mental health challenges, advocating for a shift in perception about these natural remedies.