Andrew Salter, Co-founder of DIRTEA, dives into the world of functional mushrooms and their health benefits. He shares inspiring stories behind their multimillion-pound brand and discusses innovative marketing strategies that helped shift public perceptions. Andrew emphasizes the importance of community engagement and education in growing their business. He also highlights the challenges of rapid growth on social media and outlines plans for global expansion, showcasing DIRTEA's commitment to quality and healthy living.

Vishal is on a mission to fix a broken health and wellness industry; making world-class services and technologies more accessible and affordable for self-employed health and wellbeing professionals. In a short space of time, he and his team have opened 3 clubs, in sought after London locations. Last year he bought on board Steven Bartlett as co-founder and investor.He started his career in New York in healthcare, before joining McKinsey in London and ?What If!, the innovation consultancy, before becoming CFO of businessfourzero.About 37W:Adam left school at 18 and went on to launch, scale and exit two leading technology companies by age 32. He founded 37W© as a collective for his private investments, including challenger companies All Things Butter, Surreal, Dirtea, and Glassette. Now, 37W© is evolving into a force for disruptive, creative entrepreneurship–dedicated to inspiring a new generation of founders.Website: https://www.thirtysevenw.com/🔗 CONNECT WITH VISH📸 Instagram - https://www.instagram.com/until_community/💻 Website - https://www.until.co.uk/ 👥 Linkedin - https://www.linkedin.com/company/untilcommunity/posts/?feedView=all 🔗 CONNECT WITH ADAM📸 Instagram - https://www.instagram.com/adamlevene 💻 Website - https://thirtysevenw.com/ 👥 Linkedin - https://www.linkedin.com/in/adamlevene/

Dan Murray-Serter is co-founder of Europe’s leading gut and brain health company - Heights - with over $12M in recurring revenue. He is also host of Secret Leaders, one of Europe’s top business podcasts, as well as being an angel investor in 85+ startups.About 37W:37W© was launched by Adam Levene, a serial entrepreneur who has founded, scaled and exited two leading tech companies. 37W© began as a collective for Adam's private investments, including challenger companies like All Things Butter, Surreal, Dirtea, and Glassette. Now, 37W© is evolving into a force for disruptive, creative entrepreneurship–dedicated to inspiring a new generation of founders that challenge the status quo.Website: https://www.thirtysevenw.com/

Episode 1 is with Kit Gammel, co-founder of Surreal, the UK's fastest growing cereal company. In his first ever interview, Kit shares everything from the importance of taking risks, to the secrets of how they’re building a killer brand unafraid to push boundaries.About 37W:Adam left school at 18 and went on to launch, scale and exit two leading technology companies by age 32. He founded 37W© as a collective for his private investments, including challenger companies like All Things Butter, Surreal, Dirtea, and Glassette. Now, 37W© is evolving into a force for disruptive, creative entrepreneurship–dedicated to inspiring a new generation of founders who dare to challenge the status quo.Website: https://www.thirtysevenw.com/  🔗 CONNECT WITH KIT 🎥 YouTube Channel -   https://www.youtube.com/@SurrealcerealYT 📸 Instagram -  https://www.instagram.com/eat_surreal/ 💻 Website - https://eatsurreal.co.uk/ 👥 Linkedin -  https://www.linkedin.com/in/kitgammell/ 🔗 CONNECT WITH ADAM📸 Instagram -  https://www.instagram.com/adamlevene 💻 Website - https://thirtysevenw.com/ 👥 Linkedin -  https://www.linkedin.com/in/adamlevene/