MOMENTUM by 37W© with Adam Levene cover image

DIRTEA Co-Founder Andrew Salter on how to make a brand go VIRAL

MOMENTUM by 37W© with Adam Levene

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Intro

This chapter explores the transformation of a brand centered on functional mushrooms, aimed at shifting public attitudes towards their health benefits. It showcases innovative marketing strategies, personal entrepreneurial journeys, and impactful social movements in health awareness.

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