Book Overflow Dan Heath Reflects on Made To Stick
Nov 12, 2025
Dan Heath, a best-selling author and speaker known for his work on impactful ideas, joins the discussion. He delves into the origins of 'Made to Stick' and why it resonates widely, even beyond traditional marketing circles. They explore the 'curse of knowledge' affecting various professions and the hallmark of sticky ideas. Dan shares insights on influencing change without authority and critiques the superficiality of AI-generated stickiness. He also emphasizes the importance of clear, concrete language over jargon in communication, offering a fresh perspective on storytelling.
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Follow What Excites You
- Following what excites you fuels sustained effort and better work output.
- That output attracts opportunities you can choose to pursue.
Origin From Urban Legend Research
- Made To Stick began from Chip Heath's research on why some ideas spread, especially urban legends.
- Dan joined later as the writer after an editor suggested a book version of that research.
Audience Wasn't Just Marketers
- The book targeted teachers and entrepreneurs, not just marketers, to spread practical communication tools.
- That broader focus shaped which examples and lessons made the final cut.
