MarTech Podcast ™ // Marketing + Technology = Business Growth B2B content marketing secrets
Feb 12, 2024
Paul Slack, CEO of Vende Digital, shares B2B content marketing secrets, focusing on customer-centricity and creating valuable content to attract traffic and sales. Topics include understanding customer problems, evolving marketing strategies, and effective content distribution.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Understanding Customers' Problems for Effective B2B Content Marketing
04:51 • 2min
Evolution of Marketing Strategies and Content Creation
07:18 • 5min
Strategies for Effective B2B Content Marketing Distribution and Customer-Centric Approach
12:05 • 3min
Wrapping Up with Customer Focus and Contact Info
14:37 • 2min