The Importance of Content Marketing in B2B

Content marketing plays a crucial role in B2B strategies by helping businesses educate their target audience on solving problems they can't handle alone, thereby positioning themselves as valuable resources. Building insightful content, whether through written materials, video, or spoken word, has always been fundamental in effective marketing. Recent changes in technology, such as AI and evolving algorithms like Google's, emphasize the importance of focusing on specific areas that showcase experience, expertise, trust, and authority (EAT) to attract and engage audiences.