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5min chapter
B2B content marketing secrets
MarTech Podcast ™ // Marketing + Technology = Business Growth
Introduction
Exploring the evolution of content strategies for B2B buyers, emphasizing the role of quality content in building trust and solving customer problems. Introduction to Google's EAT concept - experience, expertise, authority, and trust - as key components of valuable content creation.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode