Paul Slack, CEO of Vende Digital, shares B2B content marketing secrets, focusing on customer-centricity and creating valuable content to attract traffic and sales. Topics include understanding customer problems, evolving marketing strategies, and effective content distribution.

Paul Slack, CEO of Vende Digital, discusses the shift in B2B demand generation towards marketing-driven approaches. He emphasizes the need for marketers to engage and influence empowered buyers throughout their journey. Topics include identifying your B2B demand gen audience, strategic marketing, teamwork between sales and marketing, and the use of AI for data consolidation.