MarTech Podcast ™ // Marketing + Technology = Business Growth Identifying your B2B Demand Gen audience
Feb 11, 2024
Paul Slack, CEO of Vende Digital, discusses the shift in B2B demand generation towards marketing-driven approaches. He emphasizes the need for marketers to engage and influence empowered buyers throughout their journey. Topics include identifying your B2B demand gen audience, strategic marketing, teamwork between sales and marketing, and the use of AI for data consolidation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Evolution of B2B Marketing: From Resistance to Embracing Digital Strategies
01:57 • 7min
Strategic Marketing and Sponsor Promotion
08:35 • 2min
Teamwork and Collaboration in B2B Marketing
10:59 • 8min
Utilizing Artificial Intelligence for Data Consolidation and Audience Isolation in B2B Marketing
18:45 • 2min