AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
MarTech Podcast ™ // Marketing + Technology = Business Growth
Identifying your B2B Demand Gen audience
Feb 11, 2024
Paul Slack, CEO of Vende Digital, discusses the shift in B2B demand generation towards marketing-driven approaches. He emphasizes the need for marketers to engage and influence empowered buyers throughout their journey. Topics include identifying your B2B demand gen audience, strategic marketing, teamwork between sales and marketing, and the use of AI for data consolidation.
18:36
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The role of marketing in B2B demand generation has become more significant as empowered buyers delay engagement with sales, emphasizing the need for marketers to engage and influence throughout the buyer journey.
- Successful ideal customer profiling requires sales and marketing alignment, focusing on target accounts for coordinated efforts to enhance marketing and sales efficiencies.
Deep dives
Evolution of Demand Generation in B2B Marketing
The evolution of demand generation in B2B marketing has shifted from sales representatives being the primary drivers of demand to marketing taking a pivotal role. The shift occurred as the internet provided ubiquitous access to information, empowering buyers to conduct extensive research independently. Sales engagement now happens closer to final decision-making stages, highlighting the importance of marketers in nurturing leads throughout the buyer journey.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode