

How Trifecta is Hacking the American Diet and Building a $1B+ Empire in the Process with Greg Connolly: An EOFire Classic from 2021
Aug 2, 2024
Greg Connolly, Co-Founder and CEO of Trifecta, leads the nation's largest organic meal delivery service, showcasing his entrepreneurial journey. He discusses the critical link between nutrition and America's obesity crisis, highlighting how Trifecta promotes healthier eating. Connolly shares insights on effective branding strategies for food businesses and the importance of quality. He emphasizes customer acquisition tactics, sustainability, and aligning with eco-conscious consumers, all while encouraging entrepreneurs to prioritize their health to build a successful business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Addressing America's Obesity Epidemic
02:47 • 5min
The Essential Link Between Health and Branding for Entrepreneurs
08:04 • 4min
Strategic Branding for Premium Positioning in Business
12:13 • 2min
Mastering Inbound Marketing and Business Growth
14:19 • 5min
Mastering Customer Acquisition Strategies for Entrepreneurs
19:09 • 4min
Visibility, Scalability, and Sustainability
23:27 • 15min