Greg Connolly, Co-Founder and CEO of Trifecta, leads the nation's largest organic meal delivery service, showcasing his entrepreneurial journey. He discusses the critical link between nutrition and America's obesity crisis, highlighting how Trifecta promotes healthier eating. Connolly shares insights on effective branding strategies for food businesses and the importance of quality. He emphasizes customer acquisition tactics, sustainability, and aligning with eco-conscious consumers, all while encouraging entrepreneurs to prioritize their health to build a successful business.