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How Trifecta is Hacking the American Diet and Building a $1B+ Empire in the Process with Greg Connolly: An EOFire Classic from 2021

Entrepreneurs on Fire

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Strategic Branding for Premium Positioning in Business

This chapter explores effective branding strategies for food businesses, emphasizing the foundational role of a robust brand identity. The discussion includes insights from established brands and stresses the importance of premium product positioning to enhance credibility and consumer trust.

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