The Short Term Rental Playmaker

The Short Term Rental Playmaker - Episode #1: Brand New Start with Emile Sakhel

Jan 7, 2026
Emile Sakhel, CEO of Pricing by Mira, joins Joe for an insightful discussion on revenue management in the short-term rental market. They explore why revenue management is crucial now and how seasoned experts outshine tools like PriceLabs. Emile shares the importance of psychology in pricing strategies and the need for strong marketing. The duo discusses breaking down annual goals into micro-targets, strategies for off-seasons, and the value of hiring a revenue manager. Emile's bold vision for global expansion in 2026 adds an exciting twist!
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INSIGHT

Revenue Management Is Decision Quality

  • Revenue management is a decision-quality discipline, not just a pricing tool.
  • Emile Sakhel says thinking, timing and structure drive compounding results beyond software alone.
ADVICE

Don't Set-And-Forget Pricing Tools

  • Do not treat dynamic pricing as set-and-forget; review and act frequently.
  • Emile recommends active engagement or hiring a revenue manager to drive top performance.
INSIGHT

Psychology Shapes Pricing Outcomes

  • Emotional psychology shapes booking decisions as much as objective data.
  • Emile Sakhel emphasizes consumer journey and perception in pricing strategy.
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