
Uncensored CMO Cannes Lions - The 3rd Age of Effectiveness with Les Binet, Grace Kite & Tom Roach
Jun 21, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 1min
The Rise and Fall of the Hype Cycle
01:29 • 2min
The Rise of Short Termism
03:09 • 2min
The Relationship Between TV and Video to Brand Building
05:13 • 2min
The Effects of Different Channels on Brand Building
07:02 • 2min
The Importance of Brand Building
08:35 • 2min
Conometrics and the Hype Cycle
10:36 • 2min
The Difference Between Online Brands and Offline Brands
12:29 • 3min
The Difference Between Online and Offline Brands
14:59 • 2min
The Role of Creative in Advertising Effectiveness
16:37 • 2min
The Role of Emotion in Brand Building in Digital
18:44 • 2min
The Guiding Principles for Advertisers to Get Creative Right Online
20:44 • 3min
Unsensitcy Mayor at Cannes
23:16 • 2min
