On Strategy Showcase Ep#4 Planning for Effective Outcomes: Writing Creative Briefs with Julian Cole
Nov 28, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 4min
The Role of Creativity in Effective Creative Briefs
03:38 • 3min
How to Write a Great Brief
06:13 • 2min
How to Write a Brief in a Simple Format
08:09 • 4min
How to Write a Strategy on a Page
11:45 • 4min
The Multiple Ways to Solve a Problem
15:42 • 2min
How to Avoid the Idea of This
17:52 • 5min
The Single Mind of Proposition and the Insight
22:41 • 2min
The Importance of Finding the Creative Brief
25:01 • 2min
The Importance of Bringing the Creative Director Into Your Strategy Process
26:49 • 2min
The Importance of Relationship Building
28:22 • 5min
How to Get Who to by Brief Formats
33:11 • 2min
Forget Who to By: A Brief for Gen Z Snackers
35:31 • 3min
The Importance of Recognizing the Negative Effects of Cheetos Dust
38:35 • 2min
The Power of Get Who to Buy
40:41 • 5min
Strategy Finishing School
45:57 • 2min