The Importance of Relationship Building

Julian Zelizer: It's the idea of showing and being willing to show some vulnerability, and to be able to talk with your creative partners in a way that kind of says this is some of my initial thinking. "I often say the job of a strategist, it's 50% about the craft... The other 50% is about diplomacy and the relationships," he adds. 'If you don't make work for, um, 18 months, your career is in jeopardy'