Cold Call The Nuqul Group Works to Preserve Its Founder’s Legacy
Apr 15, 2025
Ghassan Nuqul, Chairman of Fine Hygienic Holding and son of the late Elia Nuqul, dives into his family's journey from a small trading business to a major player in the Middle East. Joined by Christina Wing, a Harvard Business School Senior Lecturer, they explore the challenges of maintaining family ties and legacy in business. They discuss governance practices, the importance of a family constitution, and how community values shape business strategies. Through personal insights, they reflect on evolving traditions and the essence of resilience for future generations.
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Legacy Through Resilience and Evolution
- The Nuqul Group embodies the resilience of a family and nation overcoming hardship for over 70 years.
- Legacy preservation involves evolving the business while upholding core values and ethics.
Rapid Expansion under Second Generation
- Ghassan Nuqul joined his father’s business in 1985, which had only 4 companies then.
- By 1996, they expanded rapidly to 26 companies including tissue and hygiene product manufacturing.
Institutionalize for Sustainable Growth
- Institutionalize family business to handle growth and complexity.
- Create governance structures like a Group Standard Manual and separate management from ownership for scalability.