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The Nuqul Group Works to Preserve Its Founder’s Legacy

Cold Call

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Legacy and Leadership in Family Business

This chapter examines the complex interplay between family dynamics and business operations, focusing on a Jordanian family's evolution from a small trading venture to a leading tissue producer in the Middle East. It highlights the emotional challenges founders face when transitioning to a professional structure while maintaining their legacy and core values. Through a detailed case study, the chapter reveals the importance of governance practices and external advisors in fostering growth and sustainability amid changing business landscapes.

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