Ghassan Nuqul, Chairman of Fine Hygienic Holding and son of the late Elia Nuqul, dives into his family's journey from a small trading business to a major player in the Middle East. Joined by Christina Wing, a Harvard Business School Senior Lecturer, they explore the challenges of maintaining family ties and legacy in business. They discuss governance practices, the importance of a family constitution, and how community values shape business strategies. Through personal insights, they reflect on evolving traditions and the essence of resilience for future generations.