Perpetual Traffic Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic
7 snips
Oct 31, 2023 Ian Garlic, experienced content creator and marketer, discusses leveraging customer stories, the enduring power of video content, and marketing in the B2B landscape. They explore the 'Hormozi effect' on content trends and strategies for creating resonating and timeless content. Topics include the power of front-line insights, effective video creation through listening and interviewing, and the importance of understanding the customer journey. They also touch on tailoring marketing content to specific needs and the value of social proof in successful marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Importance of Personal Engagement in Business
02:48 • 3min
The Importance of Listening to Customers and Creating Effective Videos
05:49 • 5min
Achieving Success and Understanding User Mental State on Different Platforms
11:04 • 3min
Understanding the Complex Customer Journey
14:03 • 19min
Understanding the Customer's Moment
33:30 • 14min
Discussion about a book, guest appearance, and social media channels
47:56 • 3min