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Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic

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Oct 31, 2023
Ian Garlic, experienced content creator and marketer, discusses leveraging customer stories, the enduring power of video content, and marketing in the B2B landscape. They explore the 'Hormozi effect' on content trends and strategies for creating resonating and timeless content. Topics include the power of front-line insights, effective video creation through listening and interviewing, and the importance of understanding the customer journey. They also touch on tailoring marketing content to specific needs and the value of social proof in successful marketing.
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