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14min chapter
Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic
Perpetual Traffic
Understanding the Customer's Moment
The chapter emphasizes the importance of tailoring marketing content to the specific needs and concerns of the target audience. It discusses the significance of social proof, mimetic desire, and situational factors in effective marketing. The speakers highlight the need to understand the customer's journey and speak directly to their needs in order to achieve successful marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode