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19min chapter
Why You’re Doing Your YouTube Marketing All Wrong with Ian Garlic
Perpetual Traffic
Understanding the Complex Customer Journey
The speakers delve into the misconception of a linear customer path and emphasize the need to understand customer behavior and conduct thorough research. They discuss the multiple touch points and distractions customers encounter during their research process, and highlight the importance of focusing on the customer's perspective. Additionally, they emphasize the value of utilizing customer stories and testimonials in marketing to capture attention and attract potential clients.
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