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Dive Club 🤿

Noam Segal - Tools and tactics for modern user research

May 9, 2024
55:42
Snipd AI
Noam Segal, experienced user research leader, shares insights on conducting better interviews, effective research planning, AI in research, qualitative vs. quantitative tactics, and modern user research tools. He discusses the importance of storytelling, integration of research in the product process, and highlights various tools like Sprig, Genway, and Dscout. Segal also explores the significance of follow-up questions in interviews and crafting compelling research stories.
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Podcast summary created with Snipd AI

Quick takeaways

  • Crafting engaging stories based on research findings is crucial for effective communication and audience captivation.
  • Connecting insights to underlying pain points enhances the understanding and motivation for action within an organization.

Deep dives

The Importance of Storytelling in Research

Crafting stories based on research findings is crucial for engaging audiences and conveying information effectively. Understanding that the brain craves stories more than lists or bullet points, researchers should focus on creating narratives that captivate listeners. Beginning with a hook that gives the audience a reason to care sets the stage for a compelling story. Emotions play a significant role in storytelling, as evoking emotional responses can enhance the impact of the narrative.

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