Dive Club 🤿
Noam Segal - Tools and tactics for modern user research
May 9, 2024
Noam Segal, experienced user research leader, shares insights on conducting better interviews, effective research planning, AI in research, qualitative vs. quantitative tactics, and modern user research tools. He discusses the importance of storytelling, integration of research in the product process, and highlights various tools like Sprig, Genway, and Dscout. Segal also explores the significance of follow-up questions in interviews and crafting compelling research stories.
55:42
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Quick takeaways
- Crafting engaging stories based on research findings is crucial for effective communication and audience captivation.
- Connecting insights to underlying pain points enhances the understanding and motivation for action within an organization.
Deep dives
The Importance of Storytelling in Research
Crafting stories based on research findings is crucial for engaging audiences and conveying information effectively. Understanding that the brain craves stories more than lists or bullet points, researchers should focus on creating narratives that captivate listeners. Beginning with a hook that gives the audience a reason to care sets the stage for a compelling story. Emotions play a significant role in storytelling, as evoking emotional responses can enhance the impact of the narrative.
