Noam Segal - Tools and tactics for modern user research

Noam Segal, experienced user research leader, shares insights on conducting better interviews, effective research planning, AI in research, qualitative vs. quantitative tactics, and modern user research tools. He discusses the importance of storytelling, integration of research in the product process, and highlights various tools like Sprig, Genway, and Dscout. Segal also explores the significance of follow-up questions in interviews and crafting compelling research stories.