Modern User Research Tools and Tactics for Startups

This chapter explores the impact of modern user research tools on the role of researchers, emphasizing the shift towards working with cross-functional teams to activate insights. It discusses assembling a tooling stack for startups, including lightweight survey platform Sprig, AI tool Genway for scalability, and Descout for various testing types. The speaker highlights strategies for effective interviews, drawing parallels to movie-making and stressing the need for aligning questions with research goals for comprehensive data collection.