18min chapter

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Noam Segal - Tools and tactics for modern user research

Dive Club 🤿

CHAPTER

Crafting Compelling Research Stories

The chapter explores the importance of storytelling in research, focusing on engaging the audience through narratives rather than bullet points. It discusses the power of emotional hooks in conveying messages effectively and balancing rational and emotional elements. Additionally, it emphasizes the impact of crafting a compelling micro story to communicate research insights effectively within the team.

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