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A Product Market Fit Show | Startup Podcast for Founders
How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit
Sep 12, 2024
Douglas Soltys, the founder of Betakit Inc. and an experienced figure in media and PR, shares invaluable insights for startups. He emphasizes treating PR as an extension of inbound marketing. Soltys explains how startups can effectively story-tell to attract the right audiences and leverage media profiling to find suitable journalists. He discusses the importance of humanizing brands through origin stories and customer narratives, as well as strategic pitching that mirrors investor approaches. This conversation is a must-listen for founders eager to gain traction through effective media engagement.
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Quick takeaways
- Media coverage should not be mistaken for business traction, as real success comes from product quality and effective sales strategies.
- Founders must view PR as a subset of inbound marketing, ensuring alignment between media engagement and overall marketing initiatives for optimal success.
Deep dives
Understanding Media Coverage and Business Traction
Media coverage is often mistakenly equated with business traction, a misconception that many founders have. The belief that if a company can just get featured in a well-known publication, significant outcomes like funding or customer acquisition will follow is a common yet flawed perspective. In reality, traction is driven by a compelling product, effective sales strategies, and a solid customer base rather than just media attention. It is essential for founders to recognize that while media coverage can create awareness, it should not be seen as a catch-all solution to business challenges.
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