A Product Market Fit Show | Startup Podcast for Founders cover image

How to Get Free PR for Your Startup—Tips from the Editor-in-Chief of Canada’s TechCrunch. | Douglas Soltys, Editor-in-Chief of Betakit

A Product Market Fit Show | Startup Podcast for Founders

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Navigating Media for Startups

This chapter explores the challenges faced by first-time founders in balancing the pursuit of media attention with critical business priorities. It emphasizes the importance of strategic public relations that aligns with startups' marketing objectives, audience targeting, and storytelling. Through insights and case studies, the chapter illustrates how startups can effectively leverage media coverage while focusing on tangible traction and growth.

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