Douglas Soltys, the founder of Betakit Inc. and an experienced figure in media and PR, shares invaluable insights for startups. He emphasizes treating PR as an extension of inbound marketing. Soltys explains how startups can effectively story-tell to attract the right audiences and leverage media profiling to find suitable journalists. He discusses the importance of humanizing brands through origin stories and customer narratives, as well as strategic pitching that mirrors investor approaches. This conversation is a must-listen for founders eager to gain traction through effective media engagement.

Douglas Soltys, editor-in-chief of BetaKit, dives into the possible silver linings of a Trump presidency for Canada's tech sector. He discusses how shifting political landscapes are altering perceptions within the industry, with Trudeau no longer seen as the prime champion for tech. The conversation highlights the tech community's struggle between supporting diversity and navigating new political policies. Additionally, the podcast touches on pressing public health issues and critiques of Ontario's transportation challenges, reflecting broader societal concerns.

Douglas Soltys, Editor-in-chief of BetaKit, dives into the shifting social media landscape as users migrate from Twitter to Bluesky. He discusses the decentralized nature of the fediverse as a beacon of hope for user-driven media. The conversation also touches on a concerning Iranian assassination plot and the implications of Apple News favoring larger publishers at the expense of indie media. Soltys emphasizes the challenges of news visibility and the importance of safeguarding Canada’s democratic processes against foreign interference.