Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 5min
Branding - What's That Core Thing?
04:30 • 2min
Nike Running Shorts - A Great Example of a Strong Brand
06:20 • 2min
The Tools for Thought Space
08:01 • 6min
Productivity Tools - What's on My List?
13:45 • 3min
What Makes a Brand?
16:30 • 4min
Getting This Wrong With Your Product Name?
20:28 • 2min
Branding - What's in the Box?
22:10 • 2min
Branding - What's Your Most Important Brand?
24:07 • 3min
Having a Visual Brand
27:04 • 3min
The Desire for Tribal Filation
30:33 • 2min
The Biggest Question Mark for Us
32:14 • 4min
The Agency Network of Collaborators
35:48 • 4min