What Makes a Brand?

intowa is abrand, not in the sense of character, but in thesense of what are the pieces of it? We touch briefly on the kind of the visual element there, and we can speak to that a little bit. But i think the really big one, or even almost the starting place of everything else, is name. Your names are so tough. Names are important and challenge to get right, and not something you wouldt change too often if you didn't get it right in one place. And ultimately, you should be really thinking about customers and how your brand is filling a space in their mind. He says: "If people use it as a noun or a verb