Jordan Ross Training: A masterclass on booking 100+ Appointments/mo (Live Consulting Call)
Oct 23, 2023
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This podcast episode features a live consultation with a successful Amazon agency owner. They cover topics such as cold leads, warm leads, and hot leads, as well as outbound and inbound processes. They also discuss goals for scaling their business, generating leads through free consultations, and building a sustainable and scalable business model. Additionally, they explore the importance of short-form content, hiring consultants for content creation, and provide information on upcoming events and speakers.
Lead generation strategies include cold outreach, attending trade shows, and utilizing video content.
Content creation and distribution are essential for scaling an agency, including repurposing long-form content into shorter forms.
Building sustainable engines for growth involves creating a scalable model and utilizing consultants for feedback and optimization.
Deep dives
Scaling an agency with top digital marketing agency owners
The podcast episode features the co-hosts of How to Scale an Agency, Lucas James, Jordan Ross, and AJ Kissata. They discuss their own experiences in scaling agencies, as well as interviewing top digital marketing agency owners. The main focus is on providing insights and strategies for scaling an agency quickly and effectively. They also mention the 8figureagency.co website, where agency owners can join a community and explore options for scaling their businesses.
Real-life consultation and business plans
In this episode, Lucas James and Jordan Ross have a lively conversation with Jordash Perozo, a successful business owner with over 25 years of e-commerce experience. They engage in a live consultation and discuss Jordash's business plans for the next 12 months. Jordash shares his goals of tripling his help desk business, doubling revenue and tripling margins in his partnership business. They also discuss the challenges of finding the right people for creative content roles and the importance of digital creation and scalability.
Scalability and lead generation strategies
The podcast delves into lead generation strategies for Jordash's help desk business, including cold outreach through LinkedIn and email, as well as attending trade shows. They explore the potential of scraping a qualified prospect list and increasing the volume of emails sent. They discuss the power of video content, utilizing Loom videos to analyze businesses and provide immediate value to potential clients. They also discuss the importance of nurturing leads and utilizing lead magnets to convert prospects into warm leads.
Content creation and distribution for scaling
The episode emphasizes the significance of content creation and distribution in scaling Jordash's agency. They discuss the different types of content, including top, middle, and bottom funnel, and the importance of understanding the target audience and their pain points. They recommend creating long-form content such as podcasts and Loom training videos, which can be repurposed into shorter forms for various platforms like Twitter, LinkedIn, and Facebook. They explore the concept of utilizing consultants to provide feedback and optimize content creation, with a focus on mass distribution and engagement.
Building sustainable engines and future-proofing the agency
Finally, they touch on the importance of building sustainable engines that can continue to grow the agency in the long run. They discuss the potential for an executive assistant dedicated to content creation and the importance of retaining the creative direction. They also mention the value of consultants to audit and provide feedback on content performance. The episode concludes with a reminder to plan for a scalable model that can continue to operate even if the agency owner is absent.
Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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