Nikonomics - The Economics of Small Business 92 - How I Built a $15k/Month Shopify Store (Selling DOG Supplements!) with Mike Myler
Dec 4, 2024
In this chat, Mike Myler, founder of a thriving e-commerce business focused on dog supplements for leaky gut, shares his journey from trial-and-error during the pandemic to launching a unique subscription model. He delves into challenges in the pet health market and the significance of data-driven nutrition. Mike reveals how he uses Facebook and TikTok for marketing, discusses a structured program for dog food transition, and offers valuable advice for aspiring entrepreneurs looking to navigate the complexities of online sales.
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Unsuccessful Leash Venture
- Mike Myler's initial venture into the pet industry involved selling dog leashes sourced from China.
- This venture proved unsuccessful, with influencers even reverting to their previous leashes after trying Myler's product.
The Pivotal Conversation
- Myler's interest in dog electrolytes led to a pivotal conversation with Samantha Henson, a booked-out pet nutritionist.
- Henson proposed scaling her unique leaky gut protocol, sparking Myler's current business.
Proprietary Protocol
- Wild Biome's core value proposition isn't just the product but the unique, personalized protocol.
- The protocol involves a detailed questionnaire analyzed by trained nutritionists, offering customized diet recommendations.