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Join me, Nik (https://x.com/CoFoundersNik), as I talk with Mike Myler, who built an e-commerce store (https://wildbiome.dog/) focused on helping dogs with leaky gut syndrome. Mike describes how he went from experimenting with products during COVID-19 lockdown to launching a unique subscription model that tackles gut health for pets.

We talk about the real challenges of selling pet health products online, why data-driven nutrition can make a huge difference for pets, and how Mike uses Facebook ads, TikTok, and email to grow his business. 

Questions this Episode Answers:

• How did Mike get started in the dog supplement business?
• What makes Mike's business model unique?
• What are the key products and pricing strategy?
• What marketing channels are driving customer acquisition?
• What are the current challenges and opportunities for growth?
• What advice would Mike give to aspiring entrepreneurs?

Enjoy the conversation!
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This week we covered:

00:00 Highlights_Introduction to Dog Nutrition and Leaky Gut
02:56 The E-commerce Model and Subscription Service
06:13 The Business Journey and Market Insights
09:06 Challenges and Growth Strategies
11:54 Customer Engagement and Retention
14:49 Leveraging Technology and AI in Pet Care
18:13 Marketing Strategies and Customer Acquisition
21:08 Personal Reflections and Advice for Entrepreneurs