In this chat, Mike Myler, founder of a thriving e-commerce business focused on dog supplements for leaky gut, shares his journey from trial-and-error during the pandemic to launching a unique subscription model. He delves into challenges in the pet health market and the significance of data-driven nutrition. Mike reveals how he uses Facebook and TikTok for marketing, discusses a structured program for dog food transition, and offers valuable advice for aspiring entrepreneurs looking to navigate the complexities of online sales.