Worklife with Adam Grant
How To Pitch Your Best Ideas
Apr 26, 2022
Jessica Holton, a startup founder revolutionizing relationship counseling, and Franklin Leonard, the visionary behind The Blacklist, dive into the art of pitching. They unravel the myth that great pitches rely solely on charisma, emphasizing the power of authenticity and storytelling. Listeners learn how to master the critical components of effective pitches, navigate rejection, and adapt ideas for greater acceptance. The discussion also touches on the shift in Hollywood towards inclusive narratives and the importance of data in promoting innovative ideas.
43:05
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Quick takeaways
- Highlight existing problems before proposing solutions for successful pitches.
- Excessive passion in a pitch doesn't guarantee success; being logical and fact-based is more effective.
Deep dives
Pitching Success Relies on Identifying Problems with Solutions
Successful pitches hinge on highlighting existing problems before proposing solutions. Research indicates that emphasizing the current issues to be resolved is more compelling than solely introducing the solution first. It's vital to communicate the necessity for change by showcasing the flaws in the present scenario.
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