

How To Pitch Your Best Ideas
437 snips Apr 26, 2022
Jessica Holton, a startup founder revolutionizing relationship counseling, and Franklin Leonard, the visionary behind The Blacklist, dive into the art of pitching. They unravel the myth that great pitches rely solely on charisma, emphasizing the power of authenticity and storytelling. Listeners learn how to master the critical components of effective pitches, navigate rejection, and adapt ideas for greater acceptance. The discussion also touches on the shift in Hollywood towards inclusive narratives and the importance of data in promoting innovative ideas.
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Problem First
- Don't just sell a future vision in your pitch.
- First, explain the current problem you're addressing.
Omitting the problem
- Jessica Holton, founder of Ours, omitted the problem in her pitch, assuming it was obvious.
- She focused on her solution (online relationship counseling) after receiving feedback to 'sell the vision'.
Preparedness over Passion
- Show preparedness, not just passion, in your pitch.
- Expressing excitement isn't as crucial as proving you've done your research.