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Growth Machines: Combining Product-Led Growth and Sales
Pricing challenges in PLG | Kyle Poyar
Feb 15, 2024
Exploring pricing challenges in Product-Led Growth, Kyle Poyar discusses transitioning strategies, shared incentives, and market trends. Highlighting common pitfalls and mistakes, the conversation touches on the evolution of PLG and user journey automation. For more insights, visit the Growth Machines website.
29:37
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Quick takeaways
- Transitioning to PLG requires simpler pricing strategies to attract users with lower deal sizes.
- Incremental testing of PLG strategies can help build a successful and sustainable growth model.
Deep dives
Challenges of Shifting to a Product-Led Growth Model
Transitioning from traditional sales to product-led growth can pose challenges, particularly in pricing and packaging. Companies shifting to a PLG model need to focus on end users, offering free trials and affordable entry points to attract and convert users with lower starting deal sizes. However, traditional enterprise-focused pricing models and value-based pricing can hinder PLG efforts, requiring simpler and more transparent pricing strategies.
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